Retail Apps Offer Patients More Choices and Increase Satisfaction
Whether it’s selecting a book from the hospital gift shop, filling a prescription, or arranging for durable medical equipment, patients and their families can now enjoy the convenience of shopping from their hospital room. With MediaCare, HCI’s enterprise-wide integration platform and apps powered by the Android© operating system, healthcare providers can drive ancillary revenue to retail spaces using our powerful retail apps on their Interactive Patient Whiteboard or interactive in-room TV. These apps help reduce nonclinical tasks for your team and provide patients with a greater selection of options for their needs.
Before discharge, patients can purchase the supplies they need prior to transitioning out of care, based on a clinicians recommendation or direction. Whether it’s a mobility device, diabetes support kits or tools or a blood pressure monitor, it can be ordered through MediaCare apps, and discharge planning can include reminders in the apps for patients to order or schedule the items they need. This can help reduce Care Team and staff burnout by directing nonclinical tasks directly to the retail space within the facility, where fulfillment is managed directly. Cafeteria, Marketplace or Cafe apps can be used by the Care Team and family/caregivers to ensure a patient is adhering to dietary guidelines, and MediaCare can report on the ordering data so there is a record of monitoring. Bedside meal ordering with fulfillment direct to Foodservice is yet another opportunity for additional revenue.
Apps can send notes to patients to ask if they want their prescriptions filled at the facility Pharmacy prior to discharge, and patients/caregivers can use the Rx Search App to make certain they’ve received the correct prescribed medication, with identifying images, side effects and warnings. This can help reduce prescription errors and readmissions.
Multiple stores for different product categories can be set up to customize your storefront within the hospital to maximize use and ordering. Storefronts offer unlimited “shelf-space” for items in a variety of categories, and your HCI Account Manager will work with your team to develop a successful retail strategy to drive traffic to the retail items. Wayfinding and other support, like “Contact Us” can be built into the apps you choose. Customization can include branding, facility color brands and banners. providing patients with additional choices like retail apps can be leveraged as a competitive advantage for your facility.
Shopping experiences in the apps allow patients to see complete pricing, product descriptions, and product images. Hospital managers can download and export transaction data for tracking, reporting and monitoring inventory. The Hospital Gift Shop App and its related apps available through MediaCare gives your patients a new level of convenience and provides your healthcare facility a new source of revenue.