Hospital demographics are changing, and fast. Healthcare consumers in various generational groups expect different levels of communication and information delivery. Hospitals face any number of challenges today, especially given the taxing of resources due to the Coronavirus pandemic. While managing this challenge, providers must juggle resource allocation and stretched budgets with choosing new technologies that support patient-centered care goals. Future-proof your care delivery with interactive technology and intuitive devices throughout the continuum of care.
Baby Boomers (1946-1964) tend to seek out health information and their hospital providers based on long-standing relationships, reviews and information about their hospitalization choices from online services. This generation can also be thought of as “the Sandwich Generation”. Many members of this generational community may be taking care of their parents as well as their own children. They may be less concerned with technologies used in their care and treatment than in the quality of the relationships they form with their Care Team. They value a long-term relationship with their provider.
Generation X (1965-1980) healthcare consumers are considered to be highly tech-savvy, having grown up in a period of great advancement in computer technology and the birth of the global Internet. They will shop for their hospital and health services online and have short-term expectations for their Care Team relationship.They may switch providers if they feel they didn’t have a good experience.
Millennials, also often referred to as Generation Y (1981-1996) are by far the largest group of healthcare consumers, and tend to seek providers based on reputation, their social network, brand, and referrals by friends and family. They’re used to comparison shopping and will respond to advertising and current news in their research for a hospital or healthcare provider. This is also a group of patients who will change providers or hospitals based on their satisfaction level and what kind of experience they had.
What are the common denominators for patient satisfaction?
How you manage expectations and patient satisfaction can be measured in any number of ways, but for these three groups of healthcare consumers, it’s clear that three key experiences influence healthcare consumers:
- Information delivery in digital formats
- Full involvement and choice in healthcare decision-making
- Real-time, honest and direct communication
These pieces of the puzzle are vital to a high degree of patient satisfaction. That leads to better HCAHPS scores, referrals and consistent or higher reimbursements with fewer penalties and better recoveries.
With an Interactive Patient Care platform like MediaCare, hospitals and healthcare providers have a multi-tiered platform for patient satisfaction that meet the three key factors and prepare your facility for the next gen of health consumers. MediaCare integrates existing hospital systems into a real-time communication platform so patients are fully aligned with their Care Team. Vital patient information is automatically displayed and updated on all connected devices, so patients have immediate updates on rounding notes. Their Care Team is identified and logged during rounds, and patients have access to digital educational content to prepare for discharge. It’s a win for any generation.